Title: Power Up Your Personal Net Worth in the Workplace


Event Sponsored By


Featured Facilitators

Jeri Davis
Cherlyne Short Majors
Donna Bernstein
Rosie Burke
Jeri Davis International
Willow Institute
Jeri Davis International
Jeri Davis International


Date: Thursday, September 13
Time: 1:30 PM – 5:00 PM
Series Info: This event is part of an ongoing series that started at our AXIS, WCSAD, and CORE conferences. Please check those websites for updated information and make plans to join us.


**Exclusive Event for Women Only**


Often women are outnumbered in the executive suite, undervalued and overlooked when it comes to promotions. It is time for us as a collaborative force of women to change this paradigm.

  • Would you like to add thousands of dollars to your paycheck?
  • Do you feel underutilized and under-appreciated in your job?
  • Do you have a dream career but don’t know how to actualize it?
  • Do you want to improve your skills in managing up & negotiating from a position of power?


If you want to change your life and improve your personal capital in the workplace this is a must attend workshop.


During this fast paced and interactive 6-hour session, with small group intensives and high-powered networking, you will get customized guidance to:

  • Set a path to your dream job
  • Identify your unique and personal brand
  • Write a resume that gets read
  • Learn job interviewing techniques
  • Transform contacts into opportunities


Nationally respected behavioral health executive recruiter and consultant, Jeri Davis, MBA will share 30 years of “how to’s” for finding and securing your ideal job. She will be joined by behavioral health branding and marketing guru, Donna Bernstein, MPH and master trainer, negotiator and executive coach, Rosie Burke, MSW and Cherlyne Majors, PhD, WILLOW Founder/CEO and nationally esteemed addictions executive coach and consultant.


This exciting, one of a kind workshop with give you the confidence, tools and direction to kick start your career to the next level.

Featured Facilitator Biographies

Jeri Davis, MBA

Jeri Davis, MBA is one of the foremost experts in behavioral healthcare marketing, Author of 2 marketing textbooks for the behavioral healthcare field. Ms. Davis has led the marketing efforts for two of the nation’s largest behavioral healthcare companies during their fastest growth phases.

She brings over 25 years’ experience consulting and recruiting for behavioral health industry leaders including payers, providers and public-sector agencies. Ms. Davis’ work is always at the forefront of the industry. She has helped launch the first national Autism Services Organization to manage new state mandates for commercial coverage of autism benefits. Ms. Davis has assisted the largest behavioral health companies in the country identify future growth directions and advises national and international companies on primary integration and retail healthcare. She is a frequent speaker for the American Psychiatric Association and works with physicians nationally on understanding industry trends, growing their practices and finding the right jobs.

Cherlyne Short-Majors, PhD

Cherlyne Short Majors, PhD, has held senior executive level positions in marketing, business development and administration for numerous internationally recognized, behavioral healthcare treatment providers including Charter Behavioral Health (National Director of Managed Care), Betty Ford Center (Executive Director of Business Development), Cirque Lodge (National Director of Business Development), UCLA-affiliated Summit Centers (Executive Director) and, most recently, Constellation Behavioral Health (Chief Development Officer; Senior Strategic Advisor). Additionally, she introduced an innovative pharmacotherapy for substance use disorders to the European market by embedding the product in leading Swiss clinics (Director of International Business Development). Dr. Majors’ experience in the fields of child/maternal health and behavioral health spans 30 years in a variety of settings, including treatment of alcohol and drug dependent children and adults, as well as the creation and direction of programs designed to provide such treatment. Her consulting practice includes domestic and international strategic business development, and quality improvement for behavioral health treatment providers. Dr. Majors’ education includes a Ph.D. in Addiction Studies (International University of Graduate Studies); Masters of Liberal Arts (Southern Methodist University); Masters of Arts in Medical Anthropology (Southern Methodist University); Master Addiction Counselor (National); Licensed Chemical Dependency Counselor (Texas); Clinical Member of the American Association of Marriage and Family Therapists (Inactive); Certification in Small Business International Management (Small Business International Trade Association of Oregon); and a Lifetime Teacher’s Certificate (Texas). Dr. Majors is a Founder of The Women’s CEO Global Alliance in Behavioral Health and is committed to encouraging and supporting existing and emerging women leaders through coaching and mentoring in a private practice. Most recently, she founded WILLOW Institute which is dedicated to developing leadership training for emerging women leaders in Behavioral Health. Having a global interest in cross-cultural healthcare systems has motivated Dr. Majors to enjoy international travel to and study in approximately 60 countries.

Donna Bernstein, MPH

Donna Bernstein, MPH is the Executive Vice President at Jeri Davis International. For over 20 years, Donna Bernstein has been a leading authority in addiction behavioral health strategic development. As the EVP at JDI, her role is to identify, develop and act on strategic growth opportunities. With the ever-changing financial and competitive landscape, successful addiction programs need to foresee the impact these changes will have on their operations and be able to interpret them into an actionable approach. Ms. Bernstein utilizes her experience in healthcare business development, marketing communications, market research, Web marketing, strategic planning and sales to uniquely position behavioral health programs for future growth. Donna is the architect of the Total Solutions© Marketing Program for behavioral health, which has earned her a national reputation as a pacesetter and innovator in behavioral health strategy. Prior to joining JDi, Donna held senior officer positions in behavioral healthcare corporations. Her career has also included executive positions in long-term care, physical rehabilitation and nuclear medicine. She has assisted in dozens of national start-ups where she was instrumental in the systems development and revenue generation strategies that elevated the bottom line of her clients. A frequent speaker and trainer Ms. Bernstein has worked with over 200 behavioral health care institutions and treatment centers throughout the United States.

Rosie Burke

Known as the CEO whisperer, Rosie Burke is a 30-year veteran of health care with demonstrated success in national leadership, multi-site management, grant administration, partnership building and retention, and more recent board development and fundraising. She has lead start-ups, large and small for-profit and non-profit entities. For the last 10 years she has built and lead External Relations departments in non-profit organizations in Chicago. Burke has been affiliated with Jeri Davis International for over 16 years.

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